Natural skincare, clean beauty and sustainability have always been at at the heart of Au Natural Skinfood. Our goal is to provide information that is transparent, reliable, and accessible. We only use the best ingredients that nature offers and we test them rigorously.
We are very proud to be New Zealand owned and operated. We source almost all of our ingredients in New Zealand, we pay all our staff a living wage, and our staff are all New Zealand residents.
A license to bear the FernMark is a formal recognition of Au Natural Skinfood’s connection to New Zealand, and clearly communicates that New Zealand is our country of origin to subscribers around the globe. Displaying our License number alongside the FernMark logo provides an additional layer of credibility and strengthens confidence in our brand.
Animals should never needlessly suffer for our beauty!
Au Natural Skinfood’s individual ingredients and end products have never been tested on animals.
We find our subscribers often ask us “what is a paraben, and why are they used?” Parabens are used in personal care products and cosmetics to extend their shelf life. When the right quantity is added to a product, fungi and bacteria cannot grow in it. Chemically speaking, a paraben is a compound molecule formed from a combination of acid and alcohol. Parabens occur in personal care products in various forms such as methylparaben, propylparaben and butylparaben. It is possible for parabens to negatively impact on our immune system, and they may increase allergies and sensitivity. Parabens are largely used to preserve skincare and increase expiry timeframes. Au Natural Skinfood uses naturally occurring preservatives.
Commencing in the ninth week of pregnancy and continuing to full term, hormones direct the development of the reproductive and endocrine systems of the baby. During this sensitive period, it is sensible for mum to be extra careful about reducing and avoiding exposure to possible endocrine disrupting components, reproductive and developmental toxicants and carcinogens. Along with the importance of eating healthily during pregnancy, we now also know personal care items, like perfumes and cosmetics may reach the developing foetus, and how important it is to look at what is being applied topically to our skin.
Au Natural Skinfood is safe for pregnant and nursing mums. None of our skincare contains ingredients that are to be avoided during pregnancy, including Phthalates, Parabens, Fragrances, Toluene, Formaldehyde, P-phenylenediamine or Oxybenzone.
Au Natural Skinfood’s products do not contain any gluten or gluten by-products in them. Gluten is a protein found in wheat, barley, rye and some other grains.
Au Natural Skinfood’s product containers are strictly BPA free and do not contain harmful substances that can leach into your skincare product.
MGS adheres to a Code of Practice set out by New Zealand Ministry for Primary Industries, which is audited by Assure Quality to ensure compliance with quality standard production facility requirements. Each stage of the production process is audited on a regular basis, including harvesting, extraction testing, and packing facilities. Strict protocols are set in place by New Zealand law.
All MGS Manuka Honey is tested and certified by an accredited New Zealand laboratory under the ISO17025 standard, and a lab certificate for any batch of MGS certified honey is available. Each batch of MGS honey is tested for Methylglyoxal, HMF and DHA, Tutin and APC. Au Natural Skinfood’s Active 16+ Manuka Honey testing for these components is performed at an accredited laboratory.
To receive an MGS grading, a honey must have the presence of Methylglyoxal. The MGS rating is a measure of the attributes and values that make up Manuka honey, and assures purity and quality.
In 2018, Au Natural Skinfood, partnered with the Jane Goodall Institute of New Zealand. We are the first skin care company in New Zealand, to have partnered with the Institute.
Our partnership is an opportunity to connect and contribute to a range of conservation initiatives and projects.
“What you do makes a difference, and you have to decide what kind of a difference you want to make” Dr. Jane Goodall
Au Natural Skinfood is a very proud member of SBN, constantly improving our sustainability performance and working together, so that people and nature prosper.
Au Natural Skinfood has had an independent company Eurofins/Dermatest conduct formal sunscreen testing on our On The Go Brush-On Mineral Powder Foundation with SPF25, and we are pleased to say that we have been tested to and meet the latest Australian sunscreen standards ISO 24444.
CE Certification has been given confirming the absence of nanoparticles in our On The Go products.
CTFA is an independent non-profit, non-collusive organisation that plays a major role in determining the direction of the cosmetic industry in NZ. Issues like HSNO, regulatory requirements and harmonisation have considerable influence on the direction of our industry. CTFA is the voice of the cosmetic industry in New Zealand.
The Association of New Zealand Advertisers (ANZA) provides a well-managed and operative system of pre-vetting all therapeutic advertisements on behalf of the media.
TAPS Approved Website. TAPS (Therapeutic Advertising Pre-vetting Service) consistently work on the development, promotion and advocacy of advertising and marketing communications for the benefit of New Zealand. They promote and advocate for an industry environment of free and legitimate commercial communication, guided by industry self-regulation. TAPS promote commercial transparency with all media, communications agencies and other support consultancies.
Natural Health Products NZ is a national industry organisation which represents an innovative and collaborative industry that is trusted worldwide as a leading provider of natural health products. Natural Health Products NZ ensures the industry maintains high product quality, safety and efficacy standards.