In December 2019 – Our founder Tracy swapped her car for an “e bike” and she has never looked back!
“Individual behavioural change is collective change”
In a world of 7.2 billion people, your decision to cycle to work or commit to meat-free Mondays can seem, well, all a bit pointless. We at Aú Natural know full well it’s not — that’s why we do what we do. It’s also why I’ve decided to write a little more this year on a topic so close to my heart – Climate change!
I am hoping to highlight the kind of individual behavioural change that has the potential to catalyse collective change. Yes, it’s true that sustainability advocates are all individuals. But there’s a greater prize out there — showing, persuading, inspiring and encouraging other people to join in, so they themselves become active advocates for sustainability. During this year I hope to share with you some of my own sustainability journey over the last 5 years covering two main areas that I work hard on personally.
- Combating Climate Change — How can you reduce your carbon footprint; and
- ‘Wasting’ Waste —How can you reduce your waste, especially your plastic waste.
But before I dive in, I’d like to encourage you to remember six principles for turning individual action into collective action. They come from inspirational NZ sustainability expert Niki Harré and her book Psychology for a Better World. In a nutshell, they’re about how we can all better “spread the sustainability”:
- Be visibly sustainable yourself and leave behavioural traces in your wake. Be proud that you recycle your skincare bottles, use a keep cup for your coffee and biked to work. For example, leave your helmet next to your computer so others see that you’re a cyclist!
- Focus on the rewards of a desirable practice. For example, the cash you save from reusing your reusable coffee cup or the bottles of skincare products you’ve already saved!
- Help people inspire those closest to them. Don’t be afraid to explain your motives, for example, that you’re changing a certain behaviour for the benefit of future generations or animals.
- Try to be patient – copying comes in waves. Other people need to witness your behaviour more than once to start down the road of becoming ‘converted.’
- Make positive norms explicit and recognise those who are ahead. Praise people who exhibit sustainable behaviour. Those people consciously leaving a lighter touch on the world must be recognised!
- Emphasise the meaning of sustainable behaviour. Transmit the reason you’re recycling your plastics or taking public transport to work. It doesn’t have to be forced down people’s throats, but justify the reasons you’re making changes. The connection between action and purpose are not always explicit.
To find out more about sustainability read the book from Nikki Harre. Last year I attended the Sustainability Business Network’s Leadership course which was life changing. I was lucky enough to listen to her, speak and her book is a great read, practical advice to apply to all areas of your life.
“Be part of the solution, not the problem”
Sustainability at Au Natural Skinfood
Here at Aú Natural Skinfood, we knew there was a better, less damaging way to produce and package products. So we created an innovative plan to reduce waste throughout the process – from design, to development, to delivery to your door step.
- We reduced the packaging size by 75% – less wasteful and lighter to ship.
- Products are packaged in chic aluminium bottles and stored in a tin case.
- Refills are made with plant based material that is carbon negative to produce
- Even in the manufacturing process, all products are handled with reusable cotton shopping bags, reducing both plastic waste, and our carbon footprint.
- Your order is delivered in a 100% home compostable courier bag.
The most innovative part, however, is this: all products come in 100% reusable containers that can be refilled via plant based eco-refills, rather than replaced. By slashing the amount of packaging, we manufacture, and using sustainable alternatives, our carbon footprint is dramatically reduced. Win-Win!
If you are feeling like your skin is compromised, you can also give your skin some love from within. Au Natural Skinfood’s Hair.Skin.Nails. Marine Collagen Powder, with Manuka honey and New Zealand grapeseed extract, balances your gut microbiome and builds collagen in your skin.
I am here to help and want to support you on your journey to healthy skin, please contact me directly through [email protected] I would love to hear your experience and answer any questions that you might have.
Tracy – Founder
Au Natural Skinfood